To end 2020 on a brighter note, Santa Cruz 1906 created a pop-up Christmas station inspired by the brand's hometown, Barrio Santa Cruz. 

We invited consumers to visit our station for socially distanced celebrations but we also encouraged them to celebrate from home by creating "Celebration Packs" that could be ordered through food delivery apps or our own courier service. At the end of the day it doesn't matter how you celebrate, what matters is that you do it with the best.