
Ishwi Omakase
A Culinary Odyssey
Ishwi Omakase is a sensory dining experience inspired by the Náhuat word for “satiating yourself through food.” Blending storytelling, tradition, and local ingredients, Ishwi offers a curated omakase journey where each dish pays homage to the bounty of El Salvador, creating a soulful connection to the land’s raw, untamed flavors.
The Brand
Ishwi’s voice is poetic, grounded, and soulful. It blends storytelling with quiet elegance, honoring tradition, nature, and the people behind each dish. Every word invites guests into a sensory experience that nourishes both body and spirit.
Designed in collaboration with Deep Fried Studio)
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Japanese minimalism meets El Salvador’s heritage
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Warm pastels, sand, olive, and wood tones
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Clean sans serif + expressive display type
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Hand-drawn, artisanal textures
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Intimate, soft-light photography
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Soulful, tactile, tradition-rooted aesthetic
Ishwi blends Japanese minimalism with a modern, soulful touch. Soft pastels and clean visuals set an intimate tone, while illustrations and imagery highlight local ingredients, the hands behind each dish, and ancestral elements like smoke. Close-ups, macros, and shots of Mizata’s coastal beauty help root the experience in place.
Tucked along Mizata’s shoreline, Ishwi offers a deeply intimate dining experience steps from the ocean. With a private beachfront bar and limited seating, every moment feels personal and intentional, inviting guests to slow down, connect, and savor the flavors.
My Role
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Brand strategy & naming foundation
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Narrative & concept development
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Tone of voice definition
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Creative copywriting (story, taglines, descriptions, website)
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Content direction for web & print
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Creative Direction for brandbook, design, photogtaphy & video



















