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Nawi Website Redesign

For Nawi’s website redesign, we moved from Squarespace to a custom Webflow microsite that brings Nawi’s vibrant personality to life from the first click. To create a more immersive experience, we incorporated videos and a scroll style that mimics the feel of social media. With a focus on boosting direct Day Pass sales over agent bookings, the site was built to be user-friendly and mobile-first, critical since more than 90% of our visitors browse from mobile devices.

Explore Website

Key Focus Areas

• Mobile-first UX/UI design

• Optimized booking flow to increase direct sales

• Brand storytelling and copywriting

• Create a more immersive UX experience

• Visual refresh to showcase Nawi’s vibrant personality

• Scalable structure to accommodate future content

Website Features

1 / Mobile-First Design

Optimized for mobile where 90%+ of traffic occurs, ensuring seamless user experience on all devices.

2 / Direct Sales Focus

Clear calls-to-action and booking flows to drive direct online Day Pass purchases over agent bookings.

3 / Immersive Experience

Videos and dynamic scroll effects that mimic social media browsing.

4 / Visual Storytelling

Dynamic visuals and motion bring Nawi’s energy and atmosphere to life, creating a distinctive experience that sets it apart from other day clubs.

5 / Scalable Structure

Built on Webflow for speed, flexibility, and easy content updates, the site is SEO-optimized and designed to accommodate future content, events, or features without requiring a full redesign.

6 / Informational

Dedicated areas for upcoming events and current promotions to keep guests informed.