Paid Media
Based in El Salvador, Mizata leverages paid media to engage its primary North American audience. Meta campaigns position the brand as a boutique, experience-driven alternative to traditional resorts, highlighting immersive local culture, wellness, personalized service, and unique natural settings to attract high-value travelers seeking authenticity over mass tourism. Meanwhile, Nawi targets the local Salvadoran community by delivering unique, authentic experiences designed to inspire city dwellers to disconnect. The strategy combines targeted media and storytelling to offer a glimpse of the escape that awaits.
Naweek
Nawi Beach House
Since launching the NAWEEK campaign in 2024, we’ve reimagined El Salvador’s Semana Santa, one of the country’s most celebrated summer holidays. Through vibrant visuals, tropical-inspired branding, and event-driven content across social and paid media, we positioned the week as the must-attend summer escape.
Cinemark
Antiresort
For two years, we’ve promoted Mizata and Nawi Beach House in Cinemark theaters in San Salvador during the low season, targeting locals with engaging visuals and clear offers to boost bookings, brand awareness, and Day Pass sales.
The Adventure Trip
Mizata by Antiresort
This campaign aimed to position Mizata as the ultimate gateway to El Salvador’s natural wonders and cultural richness, inviting adventure-minded travelers to explore beyond the resort. We crafted a cohesive paid media strategy including video ads, static carousels, and stories that combined striking visuals with concise, inspiring copy.
Black Friday
Mizata by Antiresort
Mizata’s seasonal Black Friday campaign offered guests free room upgrades on weekday stays. A tiered system spotlighted the property’s most unique accommodations, its Tree Gouses, sparking excitement and incentivizing higher-value bookings. The promotion successfully boosted weekday occupancy while reinforcing Mizata’s luxury positioning.