FOOD'S NAKED WITHOUT IT
Most people know Tajín as "that red spice in the produce aisle." But what they don't know is that Tajín is their undiscovered favorite spice. You’ll never look at fruit the same way after adding Tajín.
Let’s warn people about openly naked fruit lurking in the produce section.
We’ll alert the masses about fruit nudity before Food Network shows featuring fruit.
Interactive pre-roll will let users sprinkle Tajín on naked fruit.
Copywriter: Whitney Rayner