FOOD'S NAKED WITHOUT IT

TAJIN

Most people know Tajín as "that red spice in the produce aisle." But what they don't know is that Tajín is their undiscovered favorite spice. You’ll never look at fruit the same way after adding Tajín.

PRINT

IN-STORE

Let’s warn people about openly naked fruit lurking in the produce section.

TV SPOT

We’ll alert the masses about fruit nudity before Food Network shows featuring fruit.

PRE-ROLL

Interactive pre-roll will let users sprinkle Tajín on naked fruit.

Copywriter: Whitney Rayner