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Sarah Mariel Ruiz

Honduras is where my dreams were born.

Belgium opened the door to the world and taught me lessons no classroom ever could.

South Dakota is where my purpose started to take root.

Atlanta is where I learned traffic wasn’t the place to write my bio.

In El Salvador, I fell in love, learned to skate, and even surfed… twice in five years (personal best).

On weekends, I’m busy chasing the "influencer life" with food reels from my latest discoveries.

For now, you’ll find me in Mexico City until 2029, happily eating my way through every taquería in town.

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Expertise

Art Direction, Content Creation, Photography, 

Social Media Planning & Management,

Influencer Marketing, Copywriting,

Team & Project Management, llustration

Experience

2022 - Current

Creative Director

Antiresort | El Salvador

  • Worked on Antiresort brands: Mizata, Nawi Beach House, Ishwi Omakase, Mizata Retreats, Casona Tunan, Thrivelab Longevity Clinic

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  • Managed projects from concept to launch, ensuring high-quality execution, timely delivery, and brand consistency.
     

  • Created briefs and led creative teams across design, video, and content production.
     

  • Wrote copy across channels (websites, ads, emails, print, and social) maintaining a clear and compelling brand voice.
     

  • Developed and scaled brand identities for sub-brands including Ishwi Omakase, Casona Tunan, and the RetreatLabs Podcast.
     

  • Led content marketing and email campaigns to drive audience engagement and conversion.
     

  • Oversaw the creation of paid ads, optimizing creatives for performance.
     

  • Directed website design and landing page builds aligned with brand strategy and SEO best practices.
     

  • Owned social media strategy, content calendars, and community engagement across platforms.
     

  • Led influencer and PR collaborations to expand brand reach and visibility.

2019 - 2022

Art Director

Molina DDB | El Salvador

  • Led campaigns, design, and social media for national and international brands, including ADOC, Hush Puppies, Par2, Caterpillar, Hugo App, Santa Cruz, and Barena.

2016 - 2017

Marketing Coordinator

& Art Director 

Fresh To Order | Atlanta, Georgia

  • Designed menus, packaging, POP materials, OOH advertising, and email campaigns for all franchise locations.

  • Managed and created content for the company’s main social media accounts.

Tools

Illustrator

Photoshop

Indesign

Canva

Procreate

Lightroom

Monday.com

Slack

Capcut

Cloudbeds

Figma

Zoho CRM

Frame.io

Webflow

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