Antiresort
Antiresort is a lifestyle hospitality brand in El Salvador, offering immersive experiences rooted in nature, culture, and well-being. Its concepts include Mizata, a boutique wellness hotel and retreat space; Nawi, a beachfront day club and restaurant; Ishwi, a storytelling omakase; Thrivelab Longevity, a modern longevity clinic; and Casona Tunan, a hostel celebrating Salvadoran hospitality.
The redesign followed a mobile-first approach, focusing on optimizing the user journey to make booking fast, intuitive, and inspiring. With clear calls to action, simplified navigation, and brand-aligned storytelling, the new site captures Mizata’s barefoot luxury vibe while driving measurable results.
Based in El Salvador, Mizata uses paid media to engage its North American audience, positioning itself as a boutique, experience-driven alternative to traditional resorts, highlighting culture, wellness, personalized service, and stunning natural settings. Nawi focuses on the local market, offering authentic escapes that inspire city dwellers to disconnect through targeted media and storytelling.
Nawi’s website was redesigned from Squarespace to a custom Webflow microsite that brings the brand’s vibrant personality to life through video and social media–inspired scrolling. Built mobile-first for an audience that browses primarily on phones, the site was optimized to boost direct Day Pass sales and reduce reliance on agent bookings.
Retreat Labs is a content-driven platform created by the Retreats Department at Antiresort to share real stories and behind-the-scenes insights into retreat planning. The project included developing a distinct brand voice, visual identity, and landing page design. Episodes were launched on the website and promoted through a multi-channel strategy including email marketing, social media, newsletters, and teaser clips.
Casona Tunan is a sub-brand of Antiresort, developed to reflect a unique blend of heritage and contemporary design. The brand was built from concept to launch, with careful attention to positioning, visual identity, and storytelling to capture its distinctive character.
Ishwi Omakase is a refined fusion of Japanese dining tradition and Salvadoran culture, brought to life through a minimalist design and authentic storytelling. The brand development focused on creating a cohesive visual and narrative experience that highlights craftsmanship and connection to place.